The Secret Guide to Social Media

A few years ago, if your house was being visited by the constabulary, and they found a copy of ‘The Anarchist Cookbook’ with it’s various recipes for bombs, their inspection would immediately become more thorough, and your chances of avoiding a few hours ‘helping the police with their enquiries’ would diminish to zero.

Here’s a modern-day equivalent. Decidedly less incendiary, and not written to advance the causes of any dangerous extremists. But, nonetheless, the ‘Secret Guide to Social Media in Large Organisations‘ – a Canadian how-to manual for seizing the initiative using social media – is well worth a look.

If you imagine you are in control of an organisation – have a look. If you would like to be – you may have seen it already…..