Optimal identities, tastes and fashions -v- projecting 'conviction'

Further to the post about the way that we have high expectations about the civic virtues of politicians, here’s Will Davies comparing the way that we portray ourselves on social media platforms like Facebook as cultural beings, and – by contrast – the way that politicians have to present themselves:

“Gordon Brown’s central problem is that he conveys endless moralism, duty and calling, while failing entirely to communicate who he is. The civic deficit, on the other hand, is that people aspire to optimal identities, tastes and fashions, but only rarely gauge themselves in terms of ‘the good life’. The politician measures worth in ethical terms while the citizen does so in aesthetic terms.”