Direct democracy experiment MyFootballClub was featured in recent online movie Us Now. You’ll remember the MyFC website took over Ebbsfleet United (the former Gravesend and Northfleet) and promised its members all the experience of running a real football club, team selections, transfer listing players, and the rest.
According to a piece on the When Saturday Comes blog, the experiment is not doing so well. Apart from a decline in membership, which is having an effect on the club’s already shaky budget, many of the democracy elements of the operation have been junked. The website members no longer pick the team, and now have ceded some power over transfers to the management, which is appointed by the MyFC website owners.
When Saturday Comes opines:
you have to wonder what the future holds for MyFC if the power afforded to members keeps being eroded. With Daish regaining some control of transfer policy, and the headline grabbing – but ridiculous – concept of fans picking the team having long been consigned to the dustbin, there is little incentive to persuade new investors to part with £35 per year, especially as the club look set for another season at the wrong end of the table.
A site commenter makes the best point of all – that an operation like MyFootballClub, started on the Internet without a particular club in mind, was never going to create a common bond strong enough to keep people participating through the bad times:
If it had been a supporters’ trust that bought the club, then perhaps this could have all been avoided. By going from internet-concept first, and THEN casting about for a team after members had been brought onboard, the erosion of support has been swift but not unforeseeable–how is a “member” in California or Australia supposed to feel any sort of bond with this side? After clicking yes/no a few times, how likely would they be to stay engaged? In their world of YouTube, Twitter, and Facebook, surely the same denizens couldn’t be expected to focus on a mere non-league football team in little old England for too long.
