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Posts on ‘January 25th, 2010’

A way of involving the ‘hard-to-reach’ groups and the expense of the ‘hard-to-avoids’

Jan 25th, 2010
by Paul Evans.
2 comments

Via Mick Phythian, I’ve just seen this (shorter version: people don’t use interactive services because it undervalues their time, ‘valuing it at zero’- face-to-face is a more reliable ideal, and the utility calculation has to be positive before people will take online options. If buying something online saves you £20 then you may take the [...]

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